Tine YT

Tine YT

Packaging

Packaging

TINE YT® is a series of foods and drinks for those who exercise. YT® was developed in collaboration with the nutrition department at Olympiatoppen. YT® means to perform in Norwegian, and TINE YT® provides the right refill before, during and after training so that you can perform at your best and get your strength back faster afterwords.

The redesign had a clear goal to make the packaging bolder and more blue for a stronger serie. The flavour got a large area in the top for better tasting selction. The solution had to work on cross of product range all from dairy, bars, pudding to sports drinks and woth or without added sugar.

TINE YT® is a series of foods and drinks for those who exercise. YT® was developed in collaboration with the nutrition department at Olympiatoppen. YT® means to perform in Norwegian, and TINE YT® provides the right refill before, during and after training so that you can perform at your best and get your strength back faster afterwords.

The redesign had a clear goal to make the packaging bolder and more blue for a stronger serie. The flavour got a large area in the top for better tasting selction. The solution had to work on cross of product range all from dairy, bars, pudding to sports drinks and woth or without added sugar.

YT_Hand_sportsdrikk2
Tine_YT_T01B-1
YT_Tracks-01
YT-unsplash
TINE YT
TINE YT
TINE YT

Brand development / packaging
Agency : SMFB Oslo
Repro/design: Dorthe Torgersen
Motion: Sindre Broager Grøn
Text: Andrea Pharo Ronde
Project manager: Karianne Stenby
Consultant: Oscar Michaelsen

Agency : SMFB Oslo
Design: Geir Lysbakken
Repro/design: Dorthe Torgersen
Motion: Sindre Broager Grøn
Project manager: Karianne Stenby
Consultant: Oscar Michaelsen

Work

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