IKON
Brand Identity
Agency: SMFB Dinamo
Client: IKON
Design: Geir Solem Lysbakken
Motion: Kasper Bergquist
Consultant: Kristian Kristiansen
Sports-influenced casual fashion chain selling clothes and shoes for Fred Perry and CP Company as main brands located in Oslo.
The name IKON stands for - a person or thing widely admired especially for having great influence. The identity is based on a square that has serval dynamic sides for its sports-influenced content and several brands which reflects a bold and loud yet playful and dynamic konsept with attitude.
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