IKON
Brand Identity

Agency: SMFB Dinamo
Client: IKON
Design: Geir Solem Lysbakken
Motion: Kasper Bergquist
Consultant: Kristian Kristiansen

Sports-influenced casual fashion chain selling clothes and shoes for Fred Perry and CP Company as main brands located in Oslo.

The name IKON stands for - a person or thing widely admired especially for having great influence. The identity is based on a square that has serval dynamic sides for its sports-influenced content and several brands which reflects a bold and loud yet playful and dynamic konsept with attitude.