Norske Bryggerier

Norske Bryggerier

Norske Bryggerier

Norske Bryggerier

Branding / packaging

Branding / packaging

Branding / packaging

Branding / packaging

Norske Bryggerier (Norwegian Breweries) is an Oslo based company with a local beer strategy, of starting up up small local breweries along the west coast of Norway, to develop a portfolio of high quality craft beer brands.

The concept behind the identity is all about ‘a taste for quality beer and “godt selskap” (good company).’ The two circles has the double meaning of a colon, representing the many breweries, and two glasses for the best company possible. The use of black represents the “dark market” in Norway which is a law that prohibits the advertising of alchohol or to use promotion of any kind to generate sales.

Norske Bryggerier (Norwegian Breweries) is an Oslo based company with a local beer strategy, of starting up up small local breweries along the west coast of Norway, to develop a portfolio of high quality craft beer brands.

The concept behind the identity is all about ‘a taste for quality beer and “godt selskap” (good company).’ The two circles has the double meaning of a colon, representing the many breweries, and two glasses for the best company possible. The use of black represents the “dark market” in Norway which is a law that prohibits the advertising of alchohol or to use promotion of any kind to generate sales.

Norske Bryggerier (Norwegian Breweries) is an Oslo based company with a local beer strategy, of starting up up small local breweries along the west coast of Norway, to develop a portfolio of high quality craft beer brands.

The concept behind the identity is all about ‘a taste for quality beer and “godt selskap” (good company).’ The two circles has the double meaning of a colon, representing the many breweries, and two glasses for the best company possible. The use of black represents the “dark market” in Norway which is a law that prohibits the advertising of alchohol or to use promotion of any kind to generate sales.

Norske Bryggerier (Norwegian Breweries) is an Oslo based company with a local beer strategy, of starting up up small local breweries along the west coast of Norway, to develop a portfolio of high quality craft beer brands.

The concept behind the identity is all about ‘a taste for quality beer and “godt selskap” (good company).’ The two circles has the double meaning of a colon, representing the many breweries, and two glasses for the best company possible. The use of black represents the “dark market” in Norway which is a law that prohibits the advertising of alchohol or to use promotion of any kind to generate sales.

Norske Bryggerier (Norwegian Breweries) is an Oslo based company with a local beer strategy, of starting up up small local breweries along the west coast of Norway, to develop a portfolio of high quality craft beer brands.

The concept behind the identity is all about ‘a taste for quality beer and “godt selskap” (good company).’ The two circles has the double meaning of a colon, representing the many breweries, and two glasses for the best company possible. The use of black represents the “dark market” in Norway which is a law that prohibits the advertising of alchohol or to use promotion of any kind to generate sales.

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The packaging is a “non-sale” design and is only for internal tasting (i.e. quality control) before full production commences. The design is inspired by pharmacy bottles where labelling is purely for practicality such as a cardfile system. The reason for a neutral design is to not be affected by colours and illustrations which can lead to false expectations, and to purely focus on the tasting process. Norske Bryggerier takes great pride in their products and in the knowledge that the competition between so many quality breweries in Norway and internationally is getting harder.

The packaging is a “non-sale” design and is only for internal tasting (i.e. quality control) before full production commences. The design is inspired by pharmacy bottles where labelling is purely for practicality such as a cardfile system. The reason for a neutral design is to not be affected by colours and illustrations which can lead to false expectations, and to purely focus on the tasting process. Norske Bryggerier takes great pride in their products and in the knowledge that the competition between so many quality breweries in Norway and internationally is getting harder.

The packaging is a “non-sale” design and is only for internal tasting (i.e. quality control) before full production commences. The design is inspired by pharmacy bottles where labelling is purely for practicality such as a cardfile system. The reason for a neutral design is to not be affected by colours and illustrations which can lead to false expectations, and to purely focus on the tasting process. Norske Bryggerier takes great pride in their products and in the knowledge that the competition between so many quality breweries in Norway and internationally is getting harder.

The packaging is a “non-sale” design and is only for internal tasting (i.e. quality control) before full production commences. The design is inspired by pharmacy bottles where labelling is purely for practicality such as a cardfile system. The reason for a neutral design is to not be affected by colours and illustrations which can lead to false expectations, and to purely focus on the tasting process. Norske Bryggerier takes great pride in their products and in the knowledge that the competition between so many quality breweries in Norway and internationally is getting harder.

The packaging is a “non-sale” design and is only for internal tasting (i.e. quality control) before full production commences. The design is inspired by pharmacy bottles where labelling is purely for practicality such as a cardfile system. The reason for a neutral design is to not be affected by colours and illustrations which can lead to false expectations, and to purely focus on the tasting process. Norske Bryggerier takes great pride in their products and in the knowledge that the competition between so many quality breweries in Norway and internationally is getting harder.

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Agency : Frank Oslo
Photo: Tommy Andresen

Agency : Frank Oslo
Photo: Tommy Andresen

Agency : Frank Oslo
Photo: Tommy Andresen

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