Valkyrien

Valkyrien

Valkyrien

Valkyrien

Brand identity 

Brand identity 

Brand identity

Welcome to Valkyrien, a completely new shopping experience at Majorstuen Oslo. Valkyrie is a treasure chest filled with great experiences, good tastes and inspiring fashion.

The communication challenge with this project was to make a concept that was inspiring, appealing and commucative in digital as well as print and to represent the different shops. The identity is simplified with black neutral as a base and colours in system to be used with different style and expressions.

 

Welcome to Valkyrien, a completely new shopping experience at Majorstuen Oslo. Valkyrie is a treasure chest filled with great experiences, good tastes and inspiring fashion.

The communication challenge with this project was to make a concept that was inspiring, appealing and commucative in digital as well as print and to represent the different shops. The identity is simplified with black neutral as a base and colours in system to be used with different style and expressions.

 

Welcome to Valkyrien, a completely new shopping experience at Majorstuen Oslo. Valkyrie is a treasure chest filled with great experiences, good tastes and inspiring fashion.

The communication challenge with this project was to make a concept that was inspiring, appealing and commucative in digital as well as print and to represent the different shops. The identity is simplified with black neutral as a base and colours in system to be used with different style and expressions.

Valkyrien_logo loop revers GIF
Brand Identity Valkyrien Oslo
Brand Identity Valkyrien Oslo
Brand Identity Valkyrien Oslo
Brand Identity Valkyrien Oslo
Brand Identity Valkyrien Oslo

This is an environment that speaks to the emotions, a place of discovery, where people want to hang out and drop by. Where they come for fun and entertainment, to be surprised. Supporting this forward-facing retail aspiration, the architectural style of Valkyrien combines elements old and new to create a unique experience for discerning shoppers. 

This is an environment that speaks to the emotions, a place of discovery, where people want to hang out and drop by. Where they come for fun and entertainment, to be surprised. Supporting this forward-facing retail aspiration, the architectural style of Valkyrien combines elements old and new to create a unique experience for discerning shoppers. 

Brand Identity Valkyrien Oslo

The name Valkyrien comes from a subway station that is closed. The buildings are located next to a large Y (V) shape and this is the main inspiration for the logo symbol. The identity is built on classic craftsmanship in typography with a color palette that in combination creates a bridge between, reverence and fashion lifestyle.

The name Valkyrien comes from a subway station that is closed. The buildings are located next to a large Y (V) shape and this is the main inspiration for the logo symbol. The identity is built on classic craftsmanship in typography with a color palette that in combination creates a bridge between, reverence and fashion lifestyle.

Brand Identity Valkyrien Oslo
SMFB_Valkyrien_type-01
Brand Identity Valkyrien Oslo
Brand Identity Valkyrien Oslo
Brand Identity Valkyrien Oslo
Valkyrien_etasjer_sort+2
Brand Identity Valkyrien Oslo

Agency : SMFB
Design & AD: Geir Solem Lysbakken, Sara Flikkeid and Ida Mortensen
Photo: Geir Solem Lysbakken & Sara Flikkeid (stylist)
Thanks to: Fram Eiendom for the project and Mellbye Arkitektur Interiør AS.
Moon international who has participated in the development of the concept.

Featured on Behance 


Photo: Tommy Andresen

Agency : SMFB Oslo
Photo: Geir Lysbakken

Agency : SMFB
Design & AD: Geir Solem Lysbakken, Sara Flikkeid and Ida Mortensen
Photo: Geir Solem Lysbakken & Sara Flikkeid (stylist)
Thanks to: Fram Eiendom for the project and Mellbye Arkitektur Interiør AS. Moon international who has participated in the development of the concept.

Featured on Behance 


Photo: Tommy Andresen

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