RYGR Brygghús

RYGR Brygghús

RYGR Brygghús

RYGR Brygghús

RYGR Brygghús

Brand identity / packaging

Brand identity / packaging

Brand identity / packaging

Brand identity / packaging

Brand identity / packaging

RYGR Brygghús is a local brewery by Norske Bryggerier (Norwegian Breweries) and is part of the company's strategy to establish local breweries along the Norwegian coastline. RYGR is the original Norse name for the western region of Norway, Rogaland. The area is known for its rich Viking history, particularly the famous and great naval battle fought in Hafrsfjord around year 872 which led to the unification of Norway.

The design concept is based on the proud Viking saga and the excellent craftsmanship and rich trading culture. Using shields for the main design and a system of endless possibilities, embracing any new type of beer using both patterns and colors in combinations which allows numerous and distinct series with a clear difference between the beer types. 

The product names are from the region named from the viking era. Hafr is Hafrsfjord. Jædr is the original name for the beautiful place Jæren, and Haugr is their name for the town Haugesund on the west coast. The logo is developed from a viking axe to focus on the craftsmanship and the brewery is also located in Øksenevad (øks=axe).

RYGR Brygghús is a local brewery by Norske Bryggerier (Norwegian Breweries) and is part of the company's strategy to establish local breweries along the Norwegian coastline. RYGR is the original Norse name for the western region of Norway, Rogaland. The area is known for its rich Viking history, particularly the famous and great naval battle fought in Hafrsfjord around year 872 which led to the unification of Norway.

Frank based the design concept on this proud Viking saga and alongside the vikings excellent craftsmanship and rich trading culture. Using shields for the main design, Frank created a system of endless possibilities, embracing any new type of beer using both patterns and colors in combinations which allows to make numerous and distinct series with a clear difference between the beer types. 

The product names are from the region named from the viking era. Hafr is Hafrsfjord. Jædr is the original name for the beautiful place Jæren, and Haugr is their name for the town Haugesund on the west coast. The logo is developed from a viking axe to focus on the craftsmanship and the brewery is also located in Øksenevad (øks=axe).

RYGR Brygghús is a local brewery by Norske Bryggerier (Norwegian Breweries) and is part of the company's strategy to establish local breweries along the Norwegian coastline. RYGR is the original Norse name for the western region of Norway, Rogaland. The area is known for its rich Viking history, particularly the famous and great naval battle fought in Hafrsfjord around year 872 which led to the unification of Norway.

Frank based the design concept on this proud Viking saga and alongside the vikings excellent craftsmanship and rich trading culture. Using shields for the main design, Frank created a system of endless possibilities, embracing any new type of beer using both patterns and colors in combinations which allows to make numerous and distinct series with a clear difference between the beer types. 

The product names are from the region named from the viking era. Hafr is Hafrsfjord. Jædr is the original name for the beautiful place Jæren, and Haugr is their name for the town Haugesund on the west coast. The logo is developed from a viking axe to focus on the craftsmanship and the brewery is also located in Øksenevad (øks=axe).

RYGR_Frank_Oslo_13C
RYGR_3
P7280288
RYGR_P5210009
RYGR_Frank_Oslo_04B
RYGR_1B
P8020001
RYGR_2
RYGR_Frank_Oslo_02B
RYGR_Frank_Oslo_01J
RYGR_Frank_Oslo_06
RYGR_Frank_Oslo_01
RYGR_Frank_Oslo_07B
RYGR_Frank_Oslo_09
RYGR_Frank_Oslo_08
RYGR_Frank_Oslo_11
RYGR_Frank_Oslo_12
RYGR_Frank_Oslo_10B
RYGR_Frank_Oslo_14B

Agency : Frank Oslo
Photo: Tommy Andresen, Roman Jøe (Lysebotn)
Model: David McInnes 

Agency : Frank Oslo
Photo: Tommy Andresen, Roman Jøe (Lysebotn)
Model: David McInnes 

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