Fruit and vegetables are so abundant that we take them for granted, but where do they come from? Who sources rambutan from Malaysia but also potatoes from the local farmer just around the corner? And who delivers them fresh to our door? Bama is the largest provider of fruit and vegetables to Norway, but relatively unknown to trade and consumers. Mission was invited to help raise awareness of Bama Storkjøkken’s sophisticated operation, its commitment to providing the best, and to inspire cooks about the wealth of opportunity that fruit and vegetables offer.
The perception of Bama Storkjøkken has moved from Supplier to Experts in the minds of consumers and professional chefs alike, with all stakeholders being far more aware of Bama Storkjøkken’s extensive service. The biggest response from the new communication strategy has been online, with social media engagement increasing tenfold. Internally, staff convey a renewed pride with a clear focus on their passion for promoting the potential of fruit and vegetables.
Agency: Mission Design
Designers: Sigrid Pfanzelter, Kine Ugelstad, Gøril Torske, and Geir Lysbakken
Art Direction: Sigrid Pfanzelter
Photography: Veslemøy Vråskar at Palookaville and Mathias Fossum
Copy: Dag Evjenth
Account manager: Bård Annweiler
At Køltzow/ BAMA: Ingebjørg Hjortdahl and Linda Langebro
Bama StorkjøkkenBrand Development
Lade Gaards CiderPackaging Design
Kjeldsberg KaffePackaging Design
Lille PBrand Identity