PAPAYA

RYGR Brygghús

RYGR Brygghús

RYGR Brygghús

PAPAYA

Brand Identity / Advertising

Brand identity / packaging

Brand identity / packaging

Brand identity / packaging

Brand identity / Advertising

«Radioresepsjonen» («The radio reception» in English) was a Norwegian radio humour talkshow hosted by Steinar Sagen (host), Tore Sagen (technician) and Bjarte TjøstheIm (sidekick) from 2006-2021. It was the most podcasted radio show in the country, with over 200 000 downloads each month. «Radioresepsjonen» has developed cult status amongst a broad audience. In addition to their radio show, the trio has also had success with live shows, TV-shows and other podcasts.

After leaving NRK in 2021 for a new contract with Schibsted and the PodMe concept (exclusive rights), they needed a new name and identity. The name «PAPAYA»  was chosen for it´s "stupidity" and "easy remebering". The identity is developed around dynamics built on radio signals, used as typography in several logo editions for adaptable formats in print and digital use.

RYGR Brygghús is a local brewery by Norske Bryggerier (Norwegian Breweries) and is part of the company's strategy to establish local breweries along the Norwegian coastline. RYGR is the original Norse name for the western region of Norway, Rogaland. The area is known for its rich Viking history, particularly the famous and great naval battle fought in Hafrsfjord around year 872 which led to the unification of Norway.

Frank based the design concept on this proud Viking saga and alongside the vikings excellent craftsmanship and rich trading culture. Using shields for the main design, Frank created a system of endless possibilities, embracing any new type of beer using both patterns and colors in combinations which allows to make numerous and distinct series with a clear difference between the beer types. 

The product names are from the region named from the viking era. Hafr is Hafrsfjord. Jædr is the original name for the beautiful place Jæren, and Haugr is their name for the town Haugesund on the west coast. The logo is developed from a viking axe to focus on the craftsmanship and the brewery is also located in Øksenevad (øks=axe).

«Radioresepsjonen» («The radio reception» in English) was a Norwegian radio humour talkshow hosted by Steinar Sagen (host), Tore Sagen (technician) and Bjarte TjøstheIm (sidekick) from 2006-2021. It was the most podcasted radio show in the country, with over 200 000 downloads each month. «Radioresepsjonen» has developed cult status amongst a broad audience. In addition to their radio show, the trio has also had success with live shows, TV-shows and other podcasts.

After leaving NRK in 2021 for a new contract with Schibsted and the PodMe concept (exclusive rights), they needed a new name and identity. The name «PAPAYA»  was chosen for it´s "stupidity" and "easy remebering". The identity is developed around dynamics built on radio signals, used as typography in several logo editions for adaptable formats in print and digital use.

PAPAYA
Canvas-Bag-PSD-Mockup
Poster-on-Bus-Stop-Mockup2
PAPAYA
oppslag
PAPAYA
PAPAYA
PAPAYA
Smart_Objects_Billboard_large

Agency : SMFB
Brand Identity: Fredrik Melby & Geir Solem Lysbakken
Project Manager: Mari Jacobsen 
Motion: Kasper Bergquist & Sindre Broager Grøn
Portrait Photo: Sebastian Ludviksen (Tinagent)


Press Release Film:
Art direction: Thomas Askim & Hans Martin Rønneseth
Production: All Images
Director: Jeton Kaçaniku
Film photographer: Ben Olsen Johnsgård

Agency : SMFB
Brand Identity: Fredrik Melby & Geir Solem Lysbakken
Project Manager: Mari Jacobsen 
Motion: Kasper Bergquist & Sindre Broager Grøn
Portrait Photo: Sebastian Ludviksen (Tinagent)

Press Release Film:
Art direction: Thomas Askim & Hans Martin Rønneseth
Production: All Images
Director: Jeton Kaçaniku
Film photographer: Ben Olsen Johnsgård

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