PAPAYA!
Brand Identity / Advertising

PAPAYA!
Brand identity / Advertising

PAPAYA!
Brand identity / Advertising

PAPAYA!
Brand identity / Advertising

PAPAYA!
Brand identity / Advertising


Agency: SMFB Dinamo
Client: PodMe
Design: Fredrik Melby / Geir Solem Lysbakken
Motion: Kasper Bergquist

Foto: Sebastian Ludvigsen / Tinagent
AD Video: Thomas Askim / Hans Martin Rønneseth

«Radioresepsjonen» («The radio reception» in English) was a Norwegian radio humour talkshow hosted by Steinar Sagen (host), Tore Sagen (technician) and Bjarte TjøstheIm (sidekick) from 2006-2021. It was the most podcasted radio show in the country, with over 200 000 downloads each month. «Radioresepsjonen» has developed cult status amongst a broad audience. In addition to their radio show, the trio has also had success with live shows, TV-shows and other podcasts.

After leaving NRK in 2021 for a new contract with Schibsted and the PodMe concept (exclusive rights), they needed a new name and identity. The name «PAPAYA»  was chosen for it´s "stupidity" and "easy remebering". The identity is developed around dynamics built on radio signals, used as typography in several logo editions for adaptable formats in print and digital use.

«Radioresepsjonen» («The radio reception» in English) was a Norwegian radio humour talkshow hosted by Steinar Sagen (host), Tore Sagen (technician) and Bjarte TjøstheIm (sidekick) from 2006-2021. It was the most podcasted radio show in the country, with over 200 000 downloads each month. «Radioresepsjonen» has developed cult status amongst a broad audience. In addition to their radio show, the trio has also had success with live shows, TV-shows and other podcasts.

After leaving NRK in 2021 for a new contract with Schibsted and the PodMe concept (exclusive rights), they needed a new name and identity. The name «PAPAYA»  was chosen for it´s "stupidity" and "easy remebering". The identity is developed around dynamics built on radio signals, used as typography in several logo editions for adaptable formats in print and digital use.

«Radioresepsjonen» («The radio reception» in English) was a Norwegian radio humour talkshow hosted by Steinar Sagen (host), Tore Sagen (technician) and Bjarte TjøstheIm (sidekick) from 2006-2021. It was the most podcasted radio show in the country, with over 200 000 downloads each month. «Radioresepsjonen» has developed cult status amongst a broad audience. In addition to their radio show, the trio has also had success with live shows, TV-shows and other podcasts.

After leaving NRK in 2021 for a new contract with Schibsted and the PodMe concept (exclusive rights), they needed a new name and identity. The name «PAPAYA»  was chosen for it´s "stupidity" and "easy remebering". The identity is developed around dynamics built on radio signals, used as typography in several logo editions for adaptable formats in print and digital use.

«Radioresepsjonen» («The radio reception» in English) was a Norwegian radio humour talkshow hosted by Steinar Sagen (host), Tore Sagen (technician) and Bjarte TjøstheIm (sidekick) from 2006-2021. It was the most podcasted radio show in the country, with over 200 000 downloads each month. «Radioresepsjonen» has developed cult status amongst a broad audience. In addition to their radio show, the trio has also had success with live shows, TV-shows and other podcasts.

After leaving NRK in 2021 for a new contract with Schibsted and the PodMe concept (exclusive rights), they needed a new name and identity. The name «PAPAYA»  was chosen for it´s "stupidity" and "easy remebering". The identity is developed around dynamics built on radio signals, used as typography in several logo editions for adaptable formats in print and digital use.

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