Vossline by Kari Traa

Vossline by Kari Traa

Brand identity / packaging

Brand identity / packaging

Voss Line is an exclusive high-end line from Kari Traa. Made for women by women. A sophisticated and highly functional collection inspired by Scandinavian living. Kari Traa is a Norwegian former Olympic freestyle skier with three olympic medals to her name. Kari’s brand story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised.

The logosymbol which is a deer, has been developed and inspired from the municipal coat of arms to voss. The main criteria was to make a symbol with an "attitude".

Voss Line is made from premium materials that give you the ultimate outdoor comfort – tailored for Nordic winter luxury. The new collection exudes functional elegance with supreme quality wool and top level technical standard in order to fulfil the highest demands of performance.

Curing has been the dominant method of meat preservation for thousands of years. Since 1994 Spekeloftet (The storehouse), a small local business in Hemsedal, Norway has kept this old tradition alive. Its location in the mountains between east and west creates excellent conditions for curing meat. Here, the western winds with its salty moisture meets the dry winds from the east and make it possible to cure and dry the meat naturally without usage of artificial curing chambers. 

The design plays on the fact that this is a hand crafted and traditional product using typography and the text written in Hemsedal-dialect, as the main conceptual idea itself to get the feel of clean air.

The packaging materials of plastic and cardboard are specially selected for enviromently friendly recycling.