Vossline by Kari Traa
Brand Identity / Packaging

Agency: Frank
Client: Active Brands / Kari Traa
Art Direction Photoshoot: Charite Houwing / Kari Traa
Photo: Isabel Watson
Hair/makeup: Tomas Erdis
Photo Assistant: David Dundas Brandt
Model: Sylvia Flote from Heartbreak

Voss Line is an exclusive high-end line from Kari Traa. Made for women by women. A sophisticated and highly functional collection inspired by Scandinavian living. Kari Traa is a Norwegian former Olympic freestyle skier with three olympic medals to her name. Kari’s brand story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised.

The logosymbol which is a deer, has been developed and inspired from the municipal coat of arms to voss. The main criteria was to make a symbol with an "attitude". Voss Line is made from premium materials that give you the ultimate outdoor comfort – tailored for Nordic winter luxury. The new collection exudes functional elegance with supreme quality wool and top level technical standard in order to fulfil the highest demands of performance.

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