Telemark Bryggeri

Telemark Bryggeri

Brand identity / packaging

Brand identity / packaging

For centuries, Telemark has been known for its rich cultural tradition in southern Norway. Today, Telemark is diversity. Telemark is nature and industry. It is robbers, board culture, hip-hop and Japs. These combinations of extremes are well represented in the local brewery, Telemark Bryggeri.

Next to making beer, it is a meeting point. A place where opposites meet. Where beer and culture go hand in hand. This concept was developed with a symbol that represents a meeting point →← which also solved flavor combinations for any types of beer. A design and concept for a brewery by and for a diverse people.

The water of the Telemark river (Telemarkkanalen) is widely known for its high quality. That’s why Telemark Bryggeri’s location is perfect – sitting at the river mouth in the factory area of Skien. Where nature meets industry, tradition meets innovation, and skaters meet suits – over a beer.

 

For centuries, Telemark has been known for its rich cultural tradition in southern Norway. Today, Telemark is diversity. Telemark is nature and industry. It is robbers, board culture, hip-hop and Japs. These combinations of extremes are well represented in the local brewery, Telemark Bryggeri.

Next to making beer, it is a meeting point. A place where opposites meet. Where beer and culture go hand in hand. This concept was developed with a symbol that represents a meeting point →← which also solved flavor combinations for any types of beer. A design and concept for a brewery by and for a diverse people.

The water of the Telemark river (Telemarkkanalen) is widely known for its high quality. That’s why Telemark Bryggeri’s location is perfect – sitting at the river mouth in the factory area of Skien. Where nature meets industry, tradition meets innovation, and skaters meet suits – over a beer.

For centuries, Telemark has been known for its rich cultural tradition in southern Norway. Today, Telemark is diversity. Telemark is nature and industry. It is robbers, board culture, hip-hop and Japs. These combinations of extremes are well represented in the local brewery, Telemark Bryggeri.

Next to making beer, it is a meeting point. A place where opposites meet. Where beer and culture go hand in hand. This concept was developed with a symbol that represents a meeting point →← which also solved flavor combinations for any types of beer. A design and concept for a brewery by and for a diverse people.

The water of the Telemark river (Telemarkkanalen) is widely known for its high quality. That’s why Telemark Bryggeri’s location is perfect – sitting at the river mouth in the factory area of Skien. Where nature meets industry, tradition meets innovation, and skaters meet suits – over a beer.

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Agency : SMFB
Design: Geir Solem Lysbakken & Fredrik Melby 

Agency : SMFB
Design: Geir Solem Lysbakken & Fredrik Melby 

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