Spekeloftet
Brand Identity / Packaging

Agency: SMFB Dinamo
Client: Rema 1000
Design: Geir Solem Lysbakken
Text: Henning Siewers
Project manager: Karianne Stenby
Consultant: Oscar Michaelsen

Curing has been the dominant method of meat preservation for thousands of years. Since 1994 Spekeloftet (The storehouse), a small local business in Hemsedal, Norway has kept this old tradition alive. Its location in the mountains between east and west creates excellent conditions for curing meat. Here, the western winds with its salty moisture meets the dry winds from the east and make it possible to cure and dry the meat naturally without usage of artificial curing chambers. 

The design plays on the fact that this is a hand crafted and traditional product using typography and the text written in Hemsedal-dialect, as the main conceptual idea itself to get the feel of clean air.