Lade Gaards Cider
Packaging

Agency: Frank
Client: Grans Bryggeri
Design: Geir Solem Lysbakken

Extra credit to designers Anette Kirkeby
and Kjetil Devig for the Lade Gaards brand.

Lade Gaards Brygghus is a brand owned the small brewery Grans Bryggeri in Sandefjord. The brewery wished to increase their product range by developing a new type of apple cider to sell in supermarkets. Norway has a reputation of growing high quality apples and long traditions in producing tasteful ciders.

The packaging for cider in Norway is often directed to female consumers and is typically “sweet” and light in texture. The objective for launching the Lade Gaards Cider, was to offer the consumers that normally drink beer, a more robust cider.

The new design is based on the existing design concept for the beer, working with strong duotone colours, to differentiate the ciders from the beer products, but still keeping the bold expression from their beer range.