Køltzow
Brand Identity

Agency: Mission
Client: Bama Storkjøkken
Design: Gøril Torske / Sigrid Pfanzelter / Geir Solem Lysbakken
Photo: Veslemøy Vråskar / Mathias Fossum
Photo: 

When seafood & fine meats company Køltzow (est. 1913) needed a new identity, it felt like a natural choice to photograph some of their beautiful products and experienced employees. Also, the new symbol reflects the origins of the products; the K of Køltzow is tilted so that, when put together with the W (from the original name W. Køltzow), they form a mountain range – set above the horizontal line of the sea.

Køltzow is part of BAMA – Norway's biggest fruit- and vegetable supplier. The trucks are combined BAMA/ Køltzow-vehicles, and so have to communicate both greens and seafood/ meat.