Kjeldsberg
Packaging

Agency: Frank
Client: Rema 1000
Design: Geir Solem Lysbakken
Project manager: Julie Gehrken
Consultant: Oscar Michaelsen

Kjeldsberg is a coffee roasting factory from Trondheim, Norway. The company has long traditions making quality coffee. Rasmus F. Kjeldsberg was the owner of a grocery store who predicted that coffee would become a very popular drink, and in 1856 he started making his own brand – Kjeldsberg.

The Challenge for the new design was make Kjeldsberg pop out on the shelf, with much more impact. Kjeldsberg is known as «the yellow coffee» but the colour has been subdued significantly through the 80s and 90s to a much duller yellow. It has been particularly important to reclaim the strong yellow as most of the competition uses a strong red as their main colour.