Grans Bryggeri

Packaging

Grans bryggeri is a third generation brewery located in Sandefjord Norway. Today it is driven by three brothers and was started by their grandfather in 1899. The brewery is known for being a «price rebel», by the history of marketing & monopoly situation fighting for survival against larger and more powerful breweries in Norway.

This special lager is made by a concept of «the boys in the attic» (brewery workers) that has been allowed to to develop their own brew. The engagement among the employees has been so positive that the owners has made «the boys in the attic» as a in house brand for making a series of special beers.

This Bohemian Lager is the first beer in this series. The design concept of the series is a «no series» solution  making all the beers totally individual focusing on the name and taste. This design is a play with name «Bohemian» from a 60-70´s music movement style. The artwork is hand-drawn for making that «lose» expression with a focus on great flavour.

Grans_Bohemian_19
Grans_Bohemian_11
Grans_Bohemian04
Grans_Bohemian02B
Grans_Bohemian_18
Grans_Bohemian_01
Grans_Bohemian_02
Grans_Bohemian_25
Grans_Bohemian03

Agency : Frank Oslo
Photo: Geir Lysbakken

Work

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Bohemian LagerPackaging

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