Lysholm Fossekall Aquavit

Packging
Brand development
Photography

Agency: Dinamo Design
Client: Anora
Brand Concept & Design: Geir Solem Lysbakken
Project management: June Torp
Brand Advisor: Annie Myhre
3D motion: Ronny Boysen

Anora is a leading wine and spirits brand house in the Nordic region.

Anora Norway wanted to create a new year-round aquavit that represents the Lysholm brand through a brand new, nationwide concept. The concept is a tribute to a small bird with a big personality and a very unique character – just like the aquavit itself.

The white-throated dipper (fossekall) is a small bird with a big personality. It was chosen as Norway's national bird in 1963 because it lives close to rivers, streams and rapids all over the country, summer and winter. Since the white-throated dipper depends on abundant aquatic insects, it is an indicator of the condition of a watercourse. Just like Aquavit (Aqua Vitae - water of life), it represents water of quality. This all-year-round concept is a tribute to the white-throated dipper and the Norwegian landscape in which it belongs. It has a distinctive, round body and a clear character. 
 
 

Lysholm aquavit is a traditional Norwegian brandy started by Jørgen Bernhoft Lysholm in the 19th century, best known for the unique Lysholm Linie Aquavit which is aged in oak barrels during a sea voyage across the equator. The series has expanded to other variants such as the fresh Lysholm No52 (a clear aquavit for drinks) and milder versions such as Fru Lysholm.

This is a new aquavit in the Lysholm family with national ownership. This aquavit has a classic spice profile of caraway and anise, with a hint of black pepper. First fill sherry casks give a sweet taste with notes of vanilla, cocoa, mulled wine and dried fruits.

The design highlights the white-throated dipper as the main symbol. It connects the product to Norwegian nature and gives the aquavit a clear and recognizable expression. The design builds on Lysholm's long history, while also establishing a separate identity for a new year-round aquavit.