Vossline by Kari Traa

Brand Identity / Packaging

Agency: Frank
Design: Geir Solem Lysbakken, Charlotte Bakken
Client: Active Brands / Kari Traa

Art Direction Photoshoot: Charite Houwing / Kari Traa
Photo: Isabel Watson
Hair/makeup: Tomas Erdis
Photo Assistant: David Dundas Brandt
Model: Sylvia Flote from Heartbreak

www.vossline.com

High Performance Luxury

Voss Line is an exclusive high-end line from Kari Traa. Made for women by women. A sophisticated and highly functional collection inspired by Scandinavian living. Kari Traa is a Norwegian former Olympic freestyle skier with three olympic medals to her name. Kari’s brand story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised.

Voss Line is made from premium materials that give you the ultimate outdoor comfort – tailored for Nordic winter luxury. The new collection exudes functional elegance with supreme quality wool and top level technical standard in order to fulfil the highest demands of performance.