Design: Sigrid Pfanzelter, Kine Nordgård Ugelstad & Geir Solem Lysbakken. Text: Dag Evjenth. Foto: Veslemøy Vråskar & Mathias Fossum. Film: Andreas Kleiberg
Design Excellence Award by the Norwegian Design Council. Nominated for Visuelt award
The base concept for this project was created by Sigrid and Kine and they should be given full credit for their involvement in the project.
How can we explain the extent of our offer?
Challenge: BAMA Storkjøkken (BAMA Food Services) are the largest provider of fruit and vegetables in the country with strong culinary expertise and the ability to source almost anything in season from around the world. Despite this, professional chefs were unaware of the extent of their offer.
Solution: The first step was to strip away all superfluous imagery and focus on the pure quality, beauty and abundant range of options available through BAMA. Combined with portraits of the BAMA culinary team we created a vast resource of images that could be ustilsed to explain the extent of BAMA’s expertise. The image bank became the foundation for a coordinated suite of communication material and social media campaigns tailored to professionals.
Result: The response from the market has been extremely positive with social media engagement increasing tenfold. BAMA staff, now have the tools to do their work effectively and awareness of the brand is building.