Agder bryggeri

Brand Identity and packaging

Agency: Frank.
Design, Geir Solem Lysbakken
Photo: Erik Fuglseth og Adam Read

Agder is a historical district of Norway in the southernmost region of Norway, roughly corresponding to the two counties (fylker) of Vest-Agder and Aust-Agder in present-day Norway. Since the early 1900s, the term Sørlandet («south country») has been more commonly used. Prior to that time, the area was considered a part of Western Norway.

Norske Bryggerier is partly owned by Rema 1000 (supermarket chain)

BP&O Design
Underconsideration
Dieline

The spirit of Agder

Agder Bryggeri is one of the many historic breweries around Norway. The brewery fell on hard times and went out of business in 1904, but has now been brought back to life by Norske Bryggerier (Norwegian Breweries) and is part of the company´s local beer strategy. This beer is to be sold only in the southern region of Norway (Agder).
 
The concept is inspired by the Agder area with its white houses, good sailing and long history and tradition. The design was built around a typographic handcrafted logo that should reflect this. The predominant use of white is unusual for a beer design, but it makes the beer stand out in what can be a dark and over designed category.